Today I started making idents, beginning with the first of two, 'IMPRINT PICTURES'. I took a picture of the moon outside my window, only a few nights back and I thought it would be a perfect picture to use for one of the idents. I added a few filters on Photoshop and cropped the photo so the moon is half cast over. The image stands out despite being only just distinguishable (as a moon). Below are several ideas I looked over when planning the overall presentation of the first ident. I have chosen to use the first image because the text is more formal than the other two ideas and is yet informal for it is sans serif, which helps to make the typography appear more friendly: thus giving the audience the reading that the company is sure to be a well-respected one.
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| *Font on Photoshop |
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| Font: 1942 Report, Source: http://www.dafont.com/theme.php?cat=113&text=IMPRINT+PICTURES |
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| Font: Linowrite, Source: http://www.dafont.com/theme.php?cat=113&text=IMPRINT+PICTURES |
N.B. I used slightly grey typography so that the production company name echoes the colour of the moon. Furthermore, I initially decided to look at fonts such as is seen in the second and third image because they linked to the idea of text being imprinted onto paper (such as is found with typewriters).
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