This is a film article taken from Empire, a magazine dedicated to the latest (major) motion pictures: those most likely to win awards for their inclusion of notably accredited actors and/or a powerful and meaningful storyline.
In the film article below, I analysed some of the features implemented here, all of which have been used to convey the genre and target audience. In the magazine scan we can see that the predominant colour scheme is green, used to echo the colours of the vast landscape that the war was fought in. Since the colour has light connotations we can assume that the film will explore themes which can be inferred as quite positive: romance, for example. By juxtaposing the pictures of the soldier and two women, we get the reading that these are the pivotal characters in the plot, and that there's a possibility of a 'love triangle' going on here; this thus reinforces the reading that the film prescribes to the romance genre. This leads us to further assume that there will be a form of drama in the film and so the genre, drama, is established also through the use of layout.
In the picture of Keira Knightley's character, two members of the camera crew can be seen in front of the camera. This is obviously a 'behind the scenes' shot. By factoring in such an image, we get the reading that the film article will look at the technical professionalism of the film, rather than just identifying and reviewing the plot. The magazine must therefore be aimed at professionals as well as film enthusiasts.
Since the characters in the shots are young adults, we can infer that the target audience is young adults/ adults in general. It is less conventional for children's films to use adults as the main characters, unless the themes (such as action/ adventure) are deemed suitable for them. Already I've discussed how we can assume that the film is based during the war, not just because of the male character's uniform but also because the nurse's uniform and swimming costume worn by the two female characters are archaic. Therefore war is a prevalent theme, much like the genre of romance. As the love triangle is based around adults and their affairs we must assume that the target audience is young adult/ adults. Moreover, although it's not entirely obvious on the page, in the right hand corner, 'ATONEMENT' is written for the reader to easily find out what the film is called. Fans of the book by Ian McEwan, will be able to recognise that the film is an adaptation of the novel, by seeing this.
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