Rush (2013)
Despite the only real link to F1 racing being the tagline and title in the previous poster, the second poster shows two of the most important characters dressed in their teams' uniform. Despite being not entirely recognisable to a modern audience, certainly F1 enthusiasts can instantly recognise that the characters are F1 racing drivers. In the background are also F1 cars on a racing track, further validating our reading. Colour is very important in this poster as we see a dark clouds forming over the race track, suggesting the narrative will explore many difficulties encountered by the two characters. The use of the sun breaking through the clouds however signifies that something good will come out of the characters' friendship. The lighting contrasts against their faces also, which creates dramatic effect. In biography films it is conventional that the story explores the troubles experienced by the characters, particularly building up to a dangerous and profound moment in their life before it resolves and equilibrium returns
Just as with the posters I selected when analysing the promotion techniques for the third film adaptation of Tolkien's novel, 'The Hobbit', I've picked out two posters from the action/biographical film, Rush. Based on a true story of perseverance, will and friendship, this film follows the story of F1 drivers, Niki Lauda and James Hunt. Considering the genre of this film, the posters are character posters, with little need to address a plot to the film.
In the first poster is a close up of Chris Hemsworth as James Hunt. This is a very simple design which instantly captivates the audiences' attention because of how it forces you to focus purely on the face staring back at you. Placed in the centre of the poster, at the top, is written a short declarative sentence in capital locks: "BASED ON A TRUE STORY", which is used to signify that the film has a relation to real events. People are usually attracted to films that are based on such a true story as they can relate it to real-world-events, allowing them to connect with the characters on a deeper level. In the centre (left) is both the title, director and the tagline: "EVERYONE'S DRIVEN BY SOMETHING". The tagline is slightly satirical in the way "driven" is used both to simply imply the characters are motivated by something and because the film is about F1 racing. This provides us with the reading that the film incorporates some comedy. The typography is the same throughout, using white text and upper case letters with a similar font to create consistency, making it identifiable to the audience. The title is bold and uses a larger font to stand out, casting the audiences' attention on that, differentiating this from the rest of the text.
Despite the only real link to F1 racing being the tagline and title in the previous poster, the second poster shows two of the most important characters dressed in their teams' uniform. Despite being not entirely recognisable to a modern audience, certainly F1 enthusiasts can instantly recognise that the characters are F1 racing drivers. In the background are also F1 cars on a racing track, further validating our reading. Colour is very important in this poster as we see a dark clouds forming over the race track, suggesting the narrative will explore many difficulties encountered by the two characters. The use of the sun breaking through the clouds however signifies that something good will come out of the characters' friendship. The lighting contrasts against their faces also, which creates dramatic effect. In biography films it is conventional that the story explores the troubles experienced by the characters, particularly building up to a dangerous and profound moment in their life before it resolves and equilibrium returns
The production details, release date, director, actors and even one-line quotes from accredited papers have been used to persuade the audience to want to watch the film. The fact it outlines that the director was behind such highly acclaimed films gives the audience faith that the film will match the success and effectiveness as the director's former films. Two white lines are used by the side of the title to resemble 'racing stripes' thus enforcing the racing theme and therefore the biography genre.
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