Essentially the main aim of a teaser trailer, as said, is to build hype for a film. By doing this the film company can reach wider audiences who will watch the film, thus raising the profit of a film. But whilst this is a good marketing strategy many independent film companies lack the capital to invest in creating teaser trailers to build hype meaning it is harder to raise as much money as the conglomerates are able to achieve. With the advancement of digital technology trailers have been made more effective (see history) and it has meant that teaser trailers can be distributed and exhibited in various ways. Conglomerates will both implement teaser trailers across the internet, as a TV promotion or at the cinema and can therefore promote their film on a wider scale to a large, tent-pole audience: as they have the money to do so. However, even if an independent film company has the capital to invest in marketing and distributing a film they will only be able to distribute on a smaller scale, to a specific, niche audience. So although digital technology has enabled us to create teaser trailers that are exceptionally efficacious it has made it possibly harder for independent features to be noticed as well as conglomerate films. Nevertheless technology is still enabling independent film companies to be noticed in how they have direct access to the target audience.
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