History of Trailers

• November 1913- first trailer shown in a US cinema
• 1914- Nils Granlund introduced a trailer using slide technique to promote and advertising a film starring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem
• Before the 1950s trailers were produced by the National Screen Service consisting of mostly narration rather than the heavily visual-based trailers we have today.
• It wasn't until the early 1960s that the conventions of trailers changed. With the arrival of 'Hollywood' editing techniques montage editing and fast-paced cuts became very popular and the use of narration and credits soon became less poplar. 
• One person to begin creating theatrical trailers this way was Stanley Kubrick who made trailers for such films as '2001: Space Odyssey'
• Most trailers would have been made for short animation films however theatrical trailers are now much longer and complex, shown in many multiplex cinemas.
• Where trailers would only have been shown in the cinema, they can now be seen on DVD and Blu-ray as well as advertisements before watching videos on YouTube- this is mostly known as pull marketing. Although most commonly we can view these trailers simply online- push marketing.