https://www.youtube.com/watch?v=lLb5nMCsioE (Can't be embedded)
Narrative
A teaser trailer for a music documentary will usually follow a narrative where it will tell the tale of the music artist, from when they first had an interest in music to how they've risen to stardom. This will usually include footage of the artist when they were younger and will have the artist or other people close to the artist talking about how this interest has developed on a phenomenal scale and yet explain how their success hasn't come easy e.g. haters, paparazzi, relationships etc.
Genre
There are many ways in which these teaser trailer convey the genres of music documentaries, some of which include:
- Footage of the artist when they were younger
- Comments made by friends/family
- Voice-over of music artist talking
- Footage of concerts
- Artist shown in their home environment
- Artist acting weird, or doing something funny
- Screaming fans
- Fades
- Cuts
- Titles interspersed throughout
- Extreme long shot
- Track shots
Representations
There are many ways in which an artist's story is conveyed and represented through a teaser trailer. This may involve:
- Discussing a troubled childhood
- Explaining the passion the artist had for music as a child
- Showing that the artist, despite their huge success, is the same person, unchanged by the fame
- Picturing the degree of success the artist has, determined by the mass of fans
Audience
The audience for these films are primarily music fans, particularly those who belong to the artist's own fan base e.g. One Direction's directioners. So the artist can be assumed to talk about how they are indebted to their fans who have enabled them to have the career they do. It is not necessarily the way the trailer has been edited or designed that would specify it appeals to music fans apart from the fact the main people are music artists. However not everyone appeals to the music artist these films were made about which means it is not the editing or visual appearance of the trailer that affects their love for the film but the artist themselves. Yet in Justin Bieber's teaser trailer, for example, the colour scheme is purple which is a feminine colour suggesting that it intentionally aimed more towards girls.
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