A teaser trailer, different to a theatrical trailer is most notably disparate in the the time it lasts. A teaser trailer usually runs for under a minute and will introduce the audience to some of the main characters and provide us with a basic plot. The main aim of having a teaser trailer is to create hype so that the film will grab the audience's interest and make it more likely for them to want to go watch the film. A theatrical trailer on the other hand will give us greater insight into the plot and develops the characters further. These trailers last around 3 minutes and are a large part of the deciding factor for whether we will go to the cinema to watch a film or not.
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