Here you'll find a detailed account of my progression into the coursework unit of my A2 Media Course exploring film planning, production, and editing.
Friday, 10 April 2015
Ancillary Product #1: FINAL Poster Design
I made a few changes to the original design by altering the font and making it more grey than white so the text isn't obtrusively bright when the details at the bottom of the poster are much more important.
Ancillary Product #2: FINAL Film Article
The difference between this article and the previous draft is how I've desaturated the image further to make it look as if the characters are ill, thus intensifying the ominous mood the reader is sure to feel when considering the nature of the film. It also helps to enhance the verisimilitude of the film by reflecting the world as it is in the film: an apocalyptic society, overrun by psychotically disturbed individuals.
N.B. Centre line is there to indicate that this is a double page spread.
Evaluation: Question 4 // How did you use media technologies in the construction and research, planning and evaluation stages?
In addition to the information already provided, it's important for me to mention that since AS Media I have used YouTube more thoroughly to my advantage, implementing it to source short films for me to analyse the codes and conventions of, informing my final product later on in the course. I moved from using Final Cut Pro to edit my film in year 12, to moving on to using Adobe Premier Pro, one of the latest editing software available to me. This programme allowed me to further my skills by providing more editing elements such as different forms of filters (noise, lighting, tint, colour corrector etc.) for me to work with. Where in AS media, my group and I used a few filters, de-satirising the image, in A2 I could use Premier Pro to add more, advanced filters. This is also a similar case for sound editing software already built into Premier Pro at an advanced level, far greater than Final Cut. I was required to film more in the evaluation stages of the project which has allowed me to explore a full range of editing techniques. In the evaluation videos, I have shots running alongside the original footage of me talking, which is an editing technique I have since developed from AS media.
Wednesday, 8 April 2015
Evaluation: Question 3 // What have you learned from your audience feedback?
In addition to what I've already discussed in the videos above, it's important to note that obtaining audience feedback helped to provide me with my target audiences' thoughts on the film and ancillary products: particularly when they are less likely to look at it on a technical side, but rather as something with a good narrative (film) and in analysing whether the ancillary products are aesthetically pleasing. By gaining this I was able to improve my film by making it run as smoothly as a professional film and to make it thus more appealing to my target audience. With regard to the two ancillary products, obtaining feedback led me to create a more effective poster and film article, that suited both the conventions of a poster/ magazine article but also the genre too.
As a film maker, it's essential to have feedback from your target audience so you can be assured that the target audience will enjoy the film. If they enjoy it, then they are more likely to promote it, further marketing your products through 'word-of-mouth' and sharing over social media. This gives your film and products more publicity, and if it was to be released professionally, a greater profit.
Monday, 6 April 2015
Wednesday, 1 April 2015
Ancillary Product #2: Film Article Draft 4
I altered the saturation in this picture to make the atmosphere more dark and foreboding, leading the reader to suppose the film will have a strong sense of antagonism about it.
Ancillary Product #2: Film Article Draft 3
I changed the article yet again by making the font of the quote the same as the sub-heading and changing the red text boldness and colour very slightly.
Ancillary Product #2: Film Article Draft 2
In this post you'll find the second draft of my film article with some of the changes made as a result of looking at the feedback from my target audience. You'll see that changed the colour of the text for the sub-heading, amended spelling mistakes, reduced the body text size to size 18 and finally added the standard magazine details found at the bottom of either page (which is conventional of magazines to use).
Ancillary Product #2: Film Article Audience Feedback
Do you think the colour of the title 'Derange' ought to be brighter (whiter)?
Three people said that the text didn't need to be brighter however two individuals said yes, with one saying that the title ought to be slightly bolder, made so by adding an outline to make it stand out.
Does the way the picture is edited look effective?
Four people believed the picture did look effective although one individual (the youngest person at 15 years old) said that I should make the image more 'grainy'/ foggy so as to make the picture look as if the characters really are in an apocalyptic world.
Does it help to convey the sci-fi genre?
All individuals, bar one, agreed that the article helped to convey the sci-fi genre.
Is it necessary to have page numbers?
Four individuals said it was necessary to include page numbers in order to make it obvious to the reader that this is a magazine article (since after all, it is a convention of magazine articles to include this). Only one person said that they weren't.
Do the fonts need to be changed?
Four people believed the fonts didn't need changing although one person did say that they could possibly be changed to make the article look more interesting.
Does the body text need enlarging?
Two people thought the body text does need enlarging whereas the other three didn't. When doing my research on magazine conventions I found that magazines typically use a body text font with either size 8 or size 12. Already, the body text in my article is size 24 so in theory, rather than enlarging it, I need to reduce the size.
Do you like it?
All of the people I asked did like it.
Is it clear that the poster represents a stereotypically heterosexual couple?
Many, if not all of the people I asked said that it wasn't so obvious that they were a couple but they all got the reading that the two characters were working together to fight whatever antagonism is faced in the film.
Any additional improvements?
Changing the colours of the fonts to make the article more interesting was one of the changes offered. Furthermore, one person identified a few spelling mistakes which I need to amend. In addition to this, another individual said that I could apply a black gradient onto the bottom of the image which would essentially help to make the text stand out.
Three people said that the text didn't need to be brighter however two individuals said yes, with one saying that the title ought to be slightly bolder, made so by adding an outline to make it stand out.
Does the way the picture is edited look effective?
Four people believed the picture did look effective although one individual (the youngest person at 15 years old) said that I should make the image more 'grainy'/ foggy so as to make the picture look as if the characters really are in an apocalyptic world.
Does it help to convey the sci-fi genre?
All individuals, bar one, agreed that the article helped to convey the sci-fi genre.
Is it necessary to have page numbers?
Four individuals said it was necessary to include page numbers in order to make it obvious to the reader that this is a magazine article (since after all, it is a convention of magazine articles to include this). Only one person said that they weren't.
Do the fonts need to be changed?
Four people believed the fonts didn't need changing although one person did say that they could possibly be changed to make the article look more interesting.
Does the body text need enlarging?
Two people thought the body text does need enlarging whereas the other three didn't. When doing my research on magazine conventions I found that magazines typically use a body text font with either size 8 or size 12. Already, the body text in my article is size 24 so in theory, rather than enlarging it, I need to reduce the size.
Do you like it?
All of the people I asked did like it.
Is it clear that the poster represents a stereotypically heterosexual couple?
Many, if not all of the people I asked said that it wasn't so obvious that they were a couple but they all got the reading that the two characters were working together to fight whatever antagonism is faced in the film.
Any additional improvements?
Changing the colours of the fonts to make the article more interesting was one of the changes offered. Furthermore, one person identified a few spelling mistakes which I need to amend. In addition to this, another individual said that I could apply a black gradient onto the bottom of the image which would essentially help to make the text stand out.
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