Friday, 21 November 2014

Research: Review of target audience feeback

Having looked at the results I have come to a decisive conclusion about how I intend to create my dystopian/ apocalyptic film. I went through each question before reaching a final conclusion and plan.

Question:

  1. The majority of people decided people over 13, and particularly young adults, would enjoy sci-fi films the most. Since my target audience is more specifically young adults, I don't need to change the target audience in accordance with this. It also means that I am right in targeting this age group.
  2. A lot of people seemed to say that sci-fi films are targeted at both girls and boys but then there were a few people who said boys are more likely to be targeted because of themes such as action, violence and the use of scientific equipment (props). I think they made this decision based on an archetype of boys who are stereotypically portrayed as having a preference for lots of violence in movies, as opposed to girls who might not like this. I intend to aim my film at both genres because I feel we've come a long way in the way of sci-fi films which show both male and female heroes which both genders can identify with.
  3. The general consensus was that people favoured apocalyptic films and humorous sci-fi films the most. This shows me that I have made a good choice to create an apocalyptic film as my feedback shows that people are more likely to enjoy this sub-genre than many of the other sci-fi films I listed. Since it would be difficult to create a humorous sci-fi, which is more likely to need special effects, I think I've made a good choice in sub-genre.
  4. To make a successful apocalyptic film, the most important point I picked from the feedback is that people felt a character's background was really important. I wholeheartedly agree with this. However, due to the fact I'm creating a short, 5 minute film it's going to be very difficult for me to implement this if I want to create a captivating plot. If I could create a longer film I would definitely do this. Although I won't be able to do this, other people gave reference to the storyline which I want to focus on as well as the type of props and setting to enhance the verisimilitude and thus create an effective film that will leave people thinking that 'this could actually happen'. 
  5. On one hand, people thought a male protagonist should lead the film because of how conventional it is to use just one male protagonist. On the other hand, a female protagonist would appeal to modern viewers. However a lot of people did decide a female and male protagonist should lead the film. The issue I found with this choice though was how a lot of people didn't want the two to have a love interest because of how predictable it was. Yet one person said that it would be interesting to have a male and female protagonist who are romantically involved because of how identifiable it would be and how it would create a compelling narrative. Personally I would choose to have both genders as the protagonists. It is seen as conventional/ cliche but people also tend to watch apocalyptic/ dystopian films with the two because it shows that there is some hope in the desolation consuming society: it impresses hope on the characters and hope for the audience.
  6. The most important element in an apocalyptic sci-fi film was found to be costume/ make-up so I need to ensure that I plan both of these well so my film isn't let down by poor presentation of the characters. It's vital my audience gets the right reading from the film and my characters so that's another reason as to why I have to carefully plan make-up and costume.

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