Cloverfield (2008)
Genre: Action/ Sci-Fi/ Thriller
Box Office: $170, 764, 026
Budget: $25 million
Distributor: Paramount Pictures
Studios: Bad Robot Productions
Following the film's release of the trailer, a teaser site (www.1-18-08.com) was created to provide exclusive pictures which built hype for the public. An additional viral website was put online (www.slusho.jp) for a fictional Japanese drink which was penned as subtly giving clues about the film. Moreover another film was made (http://www.tagruato.jp/) with an interactive map of a company's drilling operations, specifying their rigs. Along with these viral marketing campaigns came vlogs by the main characters. More information on this can be found here. Furthermore 8 fake news clips, all in different languages were published online, documenting the destruction of an oil rig in the middle of the Atlantic Ocean. To avoid confusion and worry to the public, subtle details that the videos were part of the campaign, were employed. By using so many different viral campaigns, developed in extravagant detail, Cloverfield was able to create and sustain a deeply tangible story.
Box Office: $170, 764, 026
Budget: $25 million
Distributor: Paramount Pictures
Studios: Bad Robot Productions
Following the film's release of the trailer, a teaser site (www.1-18-08.com) was created to provide exclusive pictures which built hype for the public. An additional viral website was put online (www.slusho.jp) for a fictional Japanese drink which was penned as subtly giving clues about the film. Moreover another film was made (http://www.tagruato.jp/) with an interactive map of a company's drilling operations, specifying their rigs. Along with these viral marketing campaigns came vlogs by the main characters. More information on this can be found here. Furthermore 8 fake news clips, all in different languages were published online, documenting the destruction of an oil rig in the middle of the Atlantic Ocean. To avoid confusion and worry to the public, subtle details that the videos were part of the campaign, were employed. By using so many different viral campaigns, developed in extravagant detail, Cloverfield was able to create and sustain a deeply tangible story.
No comments:
Post a Comment